Meet the Team Behind the Magic

Our Story
Built by Two Retouchers. One Vision.
Now Trusted Worldwide.

HeroEdits was founded in 2020 under the name PixFixWiz — a small team with one goal: deliver the kind of retouching quality that global brands actually deserve.

As our reputation grew, so did our ambitions. We rebranded to HeroEdits, expanded our team to over 50 skilled professionals, and built the infrastructure to serve some of the world's most recognized fashion and e-commerce brands — from Bloomingdales to Selfridges to Nordstrom.

Today, HeroEdits operates with headquarters in Utah, USA and a production studio in Dhaka, Bangladesh — combining American brand standards with an elite production team that works around the clock.

300K+
Images / year
50+
Professionals
5yr
In business
HeroEdits Team
Founded 2020 · Utah, USA
What We Stand For
Human Craft.
No Shortcuts.

Every image that leaves HeroEdits has been touched by a skilled human retoucher. We built our company on the belief that quality cannot be fully automated — and that the brands we serve deserve better than average.

Human-first quality

Every image reviewed and approved by a skilled retoucher before delivery. No exceptions.

Speed without compromise

24-hour standard turnaround. Our production team works across time zones so your deadlines are never missed.

Scale on demand

From 10 images to 10,000 — our workflow scales to your catalog without sacrificing consistency.

200+
Global brands trust HeroEdits

From independent fashion labels to department store giants — we serve brands at every scale.

24hr
Standard turnaround, every project

Our Bangladesh production studio operates while the US sleeps — giving clients next-morning delivery.

99%
Client satisfaction rate

Built on repeat business. Most of our clients have been with us for 2+ years.

AI Model Generation
Proprietary AI
AI + Human
Now Powered
by Proprietary AI

In 2024 HeroEdits launched its proprietary AI model — built specifically for fashion and e-commerce imagery. This is not a generic off-the-shelf tool. It was trained on years of retouching data to understand color accuracy, fabric texture, and brand standards.

The result: AI that generates hyper-realistic on-model imagery and full lifestyle environments from a single studio product shot — then finished by our retouching team before delivery.

AI model generation from lay-flat inputs
Lifestyle environment compositing
Every AI output retouched by hand
Trained on fashion and e-commerce data
60–80% cost saving vs traditional shoots
The People
The Team Behind
Your Best Images

50+ skilled retouchers, 3D artists, AI specialists, and project managers — all working as one team to make your visuals extraordinary.

HeroEdits Team
Production Team · Dhaka, Bangladesh
Retouching Team
Production Team · Dhaka
HeroEdits Work
Expert Retouchers at Work
HeroEdits Work
Expert Retouchers at Work
HeroEdits Work
Expert Retouchers at Work
HeroEdits Work
Expert Retouchers at Work
What Drives Us
Our Values
01
Obsessive Quality

We do not ship work we are not proud of. Every image goes through multiple rounds of review before it reaches your inbox.

02
Radical Transparency

No surprises on pricing, timelines, or deliverables. We tell you exactly what you are getting before we start.

03
Long-Term Partnerships

We are not a one-time vendor. We invest in understanding your brand so every project gets better than the last.

04
People First

Our production team in Bangladesh is our greatest asset. We invest in their skills, tools, and working conditions every single day.

05
Always Innovating

From building our own AI model to launching VolleyDrive for image delivery — we never stop improving how we serve our clients.

06
Speed is Respect

Your time matters. 24-hour turnaround is not just a promise — it is how we show up for every single project, every day.

Ready to work
with HeroEdits?
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